Summary
Logan is a fast-scaling fintech startup with over 50 team members, 5,000+ active users, and €27M in funding. As their product matured, their visual identity and user experience no longer reflected the ambition behind the brand.
They needed more than a redesign — they needed a strategic evolution.
Our mission was to elevate their product experience across web and mobile, refine their information architecture, and build a scalable visual framework that would support rapid growth.
What we've done
Strategic discovery & product audit
Web application redesign & UX optimization
Mobile application redesign & UX optimization
Landing page redesign focused on conversions
Component-based UI system
Product design sprints to explore new features
The Challenge
Logan faced several growing pains common to fast-moving startups:
Complex user flows causing friction
Inconsistent visual patterns across platforms
An outdated interface that no longer matched their funding stage
Short delivery timelines
Previous unsatisfactory experiences with design vendors
At the same time, their customer research and A/B testing insights were ready to be activated. The foundation was there — but the experience needed clarity, structure, and cohesion.
The Brief
We were brought in to:
— Elevate the overall product experience
— Resolve UX friction in web and mobile applications
— Align the visual identity with their ambitious market position
— Create a scalable design system for faster internal iteration
Our Approach
Strategic Discovery
We conducted workshops and UX audits to identify friction, clarify priorities, and define a scalable design direction aligned with business goals.
Product Redesign
We simplified user flows, improved hierarchy, and unified the web and mobile experience into a cleaner, more confident interface.
Conversion-Focused Landing Page
Using the AIDA framework, we restructured messaging and visuals to improve clarity, engagement, and conversions.
Component-Based UI Kit
We built a modular, documented UI system to ensure consistency and enable faster iteration for the product team.
The Outcome
The redesign gave Logan:
A product experience that matches their funding stage and ambition
Improved usability across mobile and web
A scalable design system for rapid growth
A stronger conversion-focused landing page
Most importantly, their product now reflects the confidence and clarity of a market leader in the making.
